421 Vineyard Town Center Morgan Hill, CA 95037


421 Vineyard Town Center Morgan Hill, CA 95037

About Us

BookSmart is dedicated to helping people have fun, learn and think by providing a nurturing atmosphere filled with the joy of discovery! We love the touch, feel and smell of books. We understand and are delighted by the need to learn through play. To us, every customer is an honored guest.

BookSmart is the passion of Brad Jones and Cinda Meister, a husband and wife team. Together for many years and in business for over three decades, they have parlayed their experience in the hospitality and retail industry into a successful and enduring book and toy store business. BookSmart has been in business since 1994 and is always looking to the future.

BookSmart started as a small general bookstore with coffee service and ice cream. We are now a 1500 sq. ft. store which fills many retail needs including; books and educational toys and greeting cards, but the most rewarding thing is finding just the right book for that reluctant reader that turns them into an avid reader! We work with local school districts and the homeschooling and private school markets in order to source books and classroom products for schools around the Bay Area

We believe that education is the most fundamental building block of the future.

We support the local community in every way we can

We try to share our faith, hope, and love!



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